The Top Business Challenges (And How Technology Solves Them)
- Steffen Gorgas
- Jan 28
- 3 min read
Growing a business is no small feat. From meeting rising customer expectations to handling complex decision-making processes, businesses encounter numerous business challenges as they scale. Fortunately, technology has become a powerful ally for tackling these hurdles head-on.
In this article, we’ll explore the most pressing hurdles and how technology can provide effective solutions.
1. Meeting Evolving Customer Expectations
Customers today expect faster service, personalisation, and seamless experiences across every touchpoint. A McKinsey study revealed that 71% of consumers expect personalised experiences, and 76% are likely to switch brands if these expectations aren’t met.
How Technology Can Solve It
Customer Relationship Management (CRM) Tools
CRM platforms like SharePortals centralise customer data, automate follow-ups, and enable personalised communication to ensure customer satisfaction.
AI Chatbots
AI-driven chatbots provide instant support 24/7, handling routine queries and freeing up human teams for more complex customer needs.
Self-Service Portals
Empower customers with access to knowledge bases, ticketing systems, and account management tools, improving their experience while reducing strain on support teams.
2. Struggling with Effective Decision-Making
Businesses generate mountains of data daily, making it difficult for leaders to identify actionable insights. Without effective tools, decision-making can become slow and reactive.
How Technology Can Solve It
Business Intelligence (BI) Tools
Business intelligence tools consolidate data into easy-to-understand dashboards, enabling leaders to spot trends quickly and act decisively.
Predictive Analytics
Forecasting tools analyse historical data to provide insights into future trends, helping businesses stay ahead of market shifts.
Data Visualisation Features
SharePortals’ charts and dashboards provide real-time insights, enabling teams to monitor KPIs and make faster, data-driven decisions.
3. Overcoming Technology Challenges
Outdated systems, integration issues, and cybersecurity threats are some of the biggest barriers to growth for modern businesses. These challenges often lead to inefficiencies and increased vulnerabilities.
How Technology Can Solve It
Cloud-Based Platforms
Tools like Microsoft Azure and Google Workspace allow businesses to scale efficiently while ensuring secure access to critical data from anywhere.
Cybersecurity Solutions
Multi-factor authentication, end-to-end encryption, and regular system updates protect sensitive information from breaches.
Integrated Workflows
Platforms like SharePortals streamline operations by combining CRM, document management, and workflow automation into one cohesive system.
4. Scaling Operations Without Sufficient Business Support
As businesses grow, managing expanding teams, workflows, and resources becomes increasingly complex. Without the right tools, scaling can lead to inefficiencies and burnout.
How Technology Can Solve It
Project Management Software
Tools like Trello and Monday.com provide visibility into team workflows, task assignments, and deadlines, ensuring smooth operations.
Automation Platforms
Automate repetitive tasks with tools like Microsoft Power Automate or Zapier to reduce manual effort and eliminate errors.
Document Management
SharePortals integrates Microsoft Office 365 document creation and sharing as well as task management, empowering teams to collaborate and allocate resources effectively.
Employee Engagement Tools
Platforms like Officevibe track team morale and foster open communication during periods of rapid growth.
5. Competing in a Crowded Marketplace
In saturated markets, standing out requires innovation, adaptability, and delivering consistent value to customers. Businesses must also ensure their teams are aligned to maximise their efforts.
How Technology Solves It
Marketing Automation Tools
Marketing automation tools help businesses deliver targeted campaigns that resonate with customers, driving engagement and retention.
Collaborative Software
Tools like Slack and SharePortals enable cross-department communication, ensuring that sales teams and marketing teams are aligned.
Customer Personalisation Tools
Leverage CRM capabilities to tailor marketing efforts and ensure your brand delivers unique value.
Productivity Suites
Microsoft Office 365 integration supports seamless collaboration and innovation across teams, helping businesses adapt quickly to changing market demands.
Overcoming Business Challenges with Technology - Our Final Thoughts
Every growing business faces business challenges, from managing rising customer expectations to scaling operations effectively. With the right technological solutions, these obstacles become opportunities for innovation and growth.
By leveraging tools like CRMs, data analytics, and platforms like SharePortals—which integrate document management, workflow automation, and real-time collaboration—businesses can streamline operations, make smarter decisions, and deliver exceptional customer experiences.
Ready to overcome the challenges facing your business? Discover how SharePortals’ tailored solutions can empower your growth and simplify operations.
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